Digital Business Academy in South Africa
About the Digital Business Academy
Digital Business Academy helps students, professionals, executives and organisations improve their digital skills by delivering the very best face-to-face training and learning programmes.
Our mission is to:
- Advance the careers of marketers and sales teams
- Address the digital skills shortage to ensure businesses have a capable workforce
- Provide individuals with professional training that can nurture future generations
We are not just trainers. We are also passionate researchers, consultants and most importantly, practitioners.
Founded in 2012 by Hugh McCabe, we have trained more than 3500 professionals from more than 250 large organisations, agencies, universities, government departments and non-profits.
With 300+ testimonials from happy students we are proud to help our students develop their digital skills and advance their careers.
Our digital marketing courses and social media courses are very interactive with discussions and practical demonstrations of all the latest research, case studies, techniques and tools to improve your digital skills, knowledge and experience.
Digital Business Academy (Pty) Ltd. is a verified level 4 contributor BBBEE company.
The Digital Marketing Programme
During this digital marketing course in Johannesburg you will learn how digital marketing can increase brand awareness, generate more leads and increase sales for your business.
Through practical interactive demonstrations you will:
- Explore and identify the most influential digital marketing platforms for your target audience
- Learn how to integrate tools, tactics and techniques into your digital marketing campaigns and measure the success of your digital marketing strategy
Our digital marketing trainers will also discuss the latest trends, research and case studies to improve your knowledge and skills of using digital marketing for your business.
All delegates receive a certificate of completion, digital copies of course material and unlimited post-course support.
Digital Marketing Courses Johannesburg Outline
The digital marketing course is broken down into a series of modules to help you master the essential disciplines in digital marketing.Module 1 – Introduction to Digital Marketing
This module introduces the core principles and purpose of digital marketing.
You will be able to develop clear and actionable business objectives for a digital marketing plan.
You will learn how to conduct digital research to gain audience and industry insight and connect effectively with your customers and target markets.
Through this module you will be able to differentiate between inbound and outbound marketing strategies and distinguish between examples of digital media.
It will also explore the difference between traditional and digital marketing helping you realise the benefits of using them in combination.Module 2 – Website Optimisation
This module introduces key concepts of effective website design and the purpose of website optimisation.
You will understand design principles and best practices for copywriting along with exploring User Experience and User Interface as part of website design.
The Website Optimisation module also covers how to use metrics to capture, track, and measure website activity to develop deeper insights.Module 3 – Content Marketing
This module introduces you to the principles of content marketing to enable you to create content for the buyer’s journey.
You will explore the knowledge and skills required to plan and execute a content marketing strategy in a persona-oriented, data-driven way.
It also covers content creation and curation, along with using scheduling tools and promotion methods.
You will learn the key metrics and tools for measuring the performance of a content marketing strategy.Module 4 – Social Media Marketing
In this module, you will learn how to build, manage and sustain an active community on the most influential social media platforms.
You will understand all the core features, tools and guidelines for setting up, optimising and posting relevant content on Facebook, Instagram, LinkedIn and Twitter.
You will learn about content sharing, sharing stories, video content and hashtag usage on Facebook, Instagram, LinkedIn and Twitter.
You will learn how to set up social media advertising campaigns with Facebook Ads, Twitter Ads, Linkedin Ads and Instagram Ads.
The module also covers how to extract and report on data from the platforms’ analytics tools to derive deeper audience and campaign insights.Module 5 – Search Engine Optimisation (SEO)
The SEO module begins with the fundamentals of search engine optimisation and how search engines work.